Content Marketing: Blog To Business course!
Welcome to the Content Marketing #BlogToBusiness course!
Hi, I’m Edward Chamberlain-Bell, an award-winning blogger, digital marketer, and media innovator with a deep passion for digital communication. I’m also the founder and voice behind JoziStyle, Johannesburg’s leading lifestyle platform, where I celebrate food, travel, culture, and conversation.
As the host of the JoziStyle radio show, I’ve interviewed thought leaders, tastemakers, and trendsetters to bring fresh perspectives to a growing audience. Whether it’s creating compelling content, broadcasting on air, or consulting behind the scenes, I live and breathe digital storytelling.
With over a decade of experience in the digital space, I’ve seen how powerful content can elevate brands, connect with audiences, and drive real business results. Yet, despite its potential, many people find content marketing overwhelming. That’s exactly why I created this course: to simplify the process and help you master it with confidence.
Think of content marketing like a tangled ball of string- this course is here to help you unravel it. You’ll learn where your content should begin, how to shape it, and where it should go to have the biggest impact. Whether you’re starting from scratch or fine-tuning your strategy, I’ll guide you every step of the way with practical tools, insider insights, and a sense of humour to keep things light.
Who This Course is For
This course is designed for anyone looking to upskill their content game:
- New bloggers and content creators: Ready to turn your passion into purpose- and maybe profit?
- Small business owners: If you don’t know where to start with content, this course gives you a roadmap.
- Corporates & agencies: Gain a broader understanding of how content fits into a full-scale marketing strategy.
What You’ll Learn
You’ll get a comprehensive yet easy-to-follow overview of content creation and marketing, including:
🎯 Defining your audience and aligning your content with business goals
💡 Ideation: How to come up with content that connects and converts
✍️ Creation techniques: From blogging and videos to social media and beyond
📣 Distribution strategies: Getting the right content to the right people at the right time
📈 Optimisation: Analysing what works (and why), so you can do more of it
🔄 Sustainable systems: Building a flexible, repeatable process without rigid rules
Course Curriculum Overview
Here’s a snapshot of what we’ll cover:
- Introduction to Content Marketing – What it is, why it matters, and how it works
- Understanding Your Audience – Research, personas, and relevance
- Crafting a Content Strategy – Planning with purpose
- Creating Compelling Content – Formats, styles, and storytelling tips
- Publishing & Promotion – Where and how to share your content
- Optimising for Results – Tracking success and refining your approach
- Content Tools & Resources – My favourite (and affordable) digital tools
- Assignments & Real-World Exercises – Apply what you learn with guided tasks
- Bonus Tips from the Blogosphere – Lessons from my own journey
- Course Recap & Next Steps – Bringing it all together and planning ahead
By the end of this course, you’ll have a content marketing plan tailored to your goals- and the confidence to put it into action.
Let’s get started!
