Repurpose Like a Pro: From One Piece of Content to a Whole Empire!
You know how the news cycle runs faster than a Joburg taxi in the emergency lane? One day you’re trending, the next you’re forgotten. But here’s the truth: good content is like good leather shoes: expensive, high-maintenance, and not something you toss out after one wear.
You’re already putting in the hard work by writing, designing, researching, and recording. Why not milk that content for all it’s worth? Why not repurpose it?
Yes, I’m talking about content repurposing, the art of turning your existing content into multiple, high-impact formats to save time, boost reach, and squeeze more juice out of your content orange.
What is Content Repurposing Anyway?
It’s like giving your old content a glow-up. You’re not redoing the work – you’re remixing it. That blog post? Now it’s a video, a tweet thread, a podcast, and a cheeky newsletter! That webinar? Chop it up into reels, infographics, and evergreen resources.
It’s all about working smart, not harder. Or as we say at JoziStyle, “Don’t start from scratch when you’ve already have existing content to repurpose.”
You’ve laid the foundation, now build a content empire on top of it!
Reasons To Repurpose
Here’s what repurposing content actually does for you:
✓ Saves time and resources
✓ Improves your SEO with more keyword-rich content
✓ Increases your reach across different audiences and platforms
✓ Gives you fresh content without starting from scratch
✓ Boosts your content marketing strategy with minimal extra effort
And let’s be honest: you’ve already done the work. Let’s use it again. And again. And then maybe one more time!
20 Smart Ways to Repurpose Content
Text-Based Content Repurposing
✓ Blog post → eBook
✓ Article → social media carousel
✓ Whitepaper → case study
✓ Research report → infographic
✓ Newsletter → blog post
Visual Content Repurposing
✓ Video → GIFs for Insta stories
✓ Infographic → explainer video
✓ Photo → quote graphic
✓ Slide deck → YouTube video
✓ Webinar → mini video series
Audio Content Repurposing
✓ Podcast → blog post
✓ Audio interview → written Q&A
✓ Audiobook → podcast episode
✓ Webinar recording → podcast
✓ Voice note → LinkedIn audio clip
Interactive Content Repurposing
✓ Quiz → IG story questions
✓ Survey → data visualisation
✓ Webinar → online course module
✓ Podcast topic → Facebook group
✓ AMA session → downloadable FAQ
Miscellaneous Content Repurposing
✓ Testimonial → case study
✓ Industry report → Tweet thread
Content gold just waiting for you to mine it.
What About Evergreen Content?
Evergreen content is like your grandmother’s wisdom—timeless and always relevant. Whether it’s a how-to guide, a FAQ page, or your ultimate “10 Ways to…” blog post, it’s content that keeps performing long after the social media hype dies down.
Why you should care about evergreen content:
✓ Stays relevant long after it’s posted
✓ Builds brand authority and trust
✓ Saves time—you create it once, and it keeps working
✓ Helps with consistent SEO ranking
Pair it with repurposing, and you’re unstoppable.
Ready to Repurpose Like a Rockstar?
You don’t need more content. You need to do more with your content.
✓ Want to learn the exact strategies I use to turn one blog post into 20+ pieces of high-performing content?
✓ Curious how evergreen content can drive results while you sleep?
✓ Ready to save time, get noticed, and create smarter content?
Sign up for my Content Marketing Course: Blog To Business today and let me show you how to turn your existing content into an evergreen marketing machine.
JoziStylers don’t leave money on the table – we repurpose it into something fabulous!
