Content Marketing Course: from Blog to Business

About Course

Purpose of the Course
The Content Marketing: Blog to Business course is designed to teach you how to strategically create and use content (especially blog-style content) to grow a business, brand, or personal platform. It’s about turning your words into value—whether that’s profit, influence, or community.

Who It’s For
This course is intended for:

Bloggers & content creators who want to move from hobby to hustle.
Small business owners who know content matters but feel overwhelmed.
Corporate or agency marketers who want to sharpen their content strategy skills.

Why It’s Still Relevant in an AI-Centric World
In a time when AI can generate content in seconds, what really stands out is content with clarity, authenticity, and strategy. This course helps you:

Learn how to guide AI tools rather than be replaced by them.
Understand what makes human-centered content resonate.
Build content with purpose, not just volume.

Develop a strategy that aligns with real-world business goals—something AI alone can’t do without your direction.

Basically, everyone might be using AI, but not everyone knows how to use content strategically. That’s where this course comes in: it teaches you to think like a content marketer, not just a content generator.

Course Summary: Content Marketing – Blog to Business
In a world where AI can generate content in seconds, what truly sets you apart is strategy, purpose, and authenticity. This course isn’t just about writing blogs, it’s about learning how to craft content that connects, converts, and builds something real.

Content Marketing: Blog to Business is designed for new bloggers, creators, small business owners, and marketers ready to elevate their content game. Whether you’re starting from scratch or refining your brand voice, you’ll learn how to build a content strategy that’s intentional, engaging, and aligned with your goals.

Through this course, you’ll:

Understand the foundations of content marketing and why it still matters.
Get to know your audience and tailor content to their needs.
Learn to create compelling, human-centered content.
Develop a strategy plan for publishing, promoting, and optimising your content.
Walk away with a custom content marketing plan you can actually use.

In the age of AI, anyone can create content. This course teaches you how to create content that matters.

FYI: T&Cs.

Course Content

Goals: Create Content with Purpose
In this module, you'll learn about the importance of goal setting in content marketing, types of goals, and how to craft SMART goals to create a clear and effective content strategy.

Create Content Marketing Goals

00:00
10 Content Marketing Goals

00:00
Setting SMART Goals

00:00
Goals quiz

Audience: Define Your Target Audience
Learn how to create audience personas to understand your ideal audience, craft targeted content, and develop a content marketing strategy that connects audiences with your website or blog.

Targeting Your Audience

00:00
Understanding Your Audience

00:00
Audience Needs and Pain Points

00:00
Power of Audience Personas

00:00
Creating Audience Personas

00:00
Putting Audience Personas To Work

00:00
Create Fake (Hypothetical) Personas

00:00
Create Content That Resonates

00:00
Quiz: Do You Know Your Audience?

Content: Create Content That Converts
Discover the different types of content that to your audience's preferences to unleash your creativity and stay ahead of the competition. Identify new opportunities to achieve your content creation or marketing goals.

Defining Content

00:00
Expanding the Definition

00:00
20 Types of Content

00:00
12 Reasons to Create Content

00:00
Multisensory Content

00:00
Benefits of Content for Audiences

00:00
Benefits of Content for Creators

00:00
Benefits of Using Different Kinds of Content
Content Focus Areas & Reasons
Quiz: Are You a Content King or Content Queen?

Channels: Distribute Content With Intention
Extend your reach and exposure by distributing your content across various content marketing channels. Identify your target audience's preferred channels and adapt your connect accordingly.

Repurposing: One Idea, Many Formats
Reinvent your existing content into fresh, engaging formats that captivate old and new audiences. Break free from the content grind and create evergreen content that keeps delivering!

Optimise: Data-Driven Decisions, Simple Victories
Turn your content into a superpower! Learn to measure performance, make informed decisions, and drive success with analytics. Leverage your data to gain a competitive edge and maximize ROI.

Final Assessment
Apply everything that you've learnt and create your own Content Strategy Toolkit for your blog or business.

Student Ratings & Reviews

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About Course

Course Content

Goals: Create Content with Purpose In this module, you'll learn about the importance of goal setting in content marketing, types of goals, and how to craft SMART goals to create a clear and effective content strategy.

Create Content Marketing Goals

10 Content Marketing Goals

Setting SMART Goals

Goals quiz

Audience: Define Your Target Audience Learn how to create audience personas to understand your ideal audience, craft targeted content, and develop a content marketing strategy that connects audiences with your website or blog.

Targeting Your Audience

Understanding Your Audience

Audience Needs and Pain Points

Power of Audience Personas

Creating Audience Personas

Putting Audience Personas To Work

Create Fake (Hypothetical) Personas

Create Content That Resonates

Quiz: Do You Know Your Audience?

Content: Create Content That Converts Discover the different types of content that to your audience's preferences to unleash your creativity and stay ahead of the competition. Identify new opportunities to achieve your content creation or marketing goals.

Defining Content

Expanding the Definition

20 Types of Content

12 Reasons to Create Content

Multisensory Content

Benefits of Content for Audiences

Benefits of Content for Creators

Benefits of Using Different Kinds of Content

Content Focus Areas & Reasons

Quiz: Are You a Content King or Content Queen?

Channels: Distribute Content With Intention Extend your reach and exposure by distributing your content across various content marketing channels. Identify your target audience's preferred channels and adapt your connect accordingly.

Types of Channels

Identifying Your Audience’s Preferred Channels

Emerging Channels

Quiz: Are You a Channel Champion?

Repurposing: One Idea, Many Formats Reinvent your existing content into fresh, engaging formats that captivate old and new audiences. Break free from the content grind and create evergreen content that keeps delivering!

What is Repurposing

Benefits of Repurposing

Why Repurposing Makes Sense

20 Examples of Repurposing

Evergreen Content

Quiz: Can You Reinvent Content?

Optimise: Data-Driven Decisions, Simple Victories Turn your content into a superpower! Learn to measure performance, make informed decisions, and drive success with analytics. Leverage your data to gain a competitive edge and maximize ROI.

Why Measure Content Performance

Which Metrics Matter The Most

Analysing and Interpreting Data

Optimisation Example

Quiz: How Do You Optimise Content?

Final Assessment Apply everything that you've learnt and create your own Content Strategy Toolkit for your blog or business.

Student Ratings & Reviews

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