Email marketing is a powerful and cost-effective way for restaurants to reach their target audience and drive more sales.
Six Reasons Why Restaurants Use Email Marketing
Compared to traditional marketing, email marketing costs next to nothing.
You don’t need any technical knowledge or design skills to create an effective email marketing campaign.
You can easily test different elements of your emails, such as subject lines, sender names, and body content, to see what works best.
With the click of a button, recipients can easily share your emails with friends, family, and colleagues, giving you a huge potential reach.
You can keep branding consistent throughout your emails and increase your restaurant’s brand awareness.
Email marketing is a great way to offer coupons and special incentives to your customers, which can help to drive sales and increase customer loyalty.
Seven Tips to Optimise Your Email Campaigns
Personalised subject lines are more likely to be opened than generic ones. Restaurants can use the recipient’s name or other information to make the email feel more relevant to them.
Restaurants can segment their email list by demographics, purchase history, or other criteria to create more targeted and relevant campaigns. This can help to increase engagement by sending emails that are more relevant to the recipient.
Restaurants should include a clear call-to-action (CTA) in their emails, such as “Book a Table Now” or “Order Online.” This can help to increase engagement by making it easy for recipients to take the desired action.
- Optimize for mobile
Restaurants should optimize their emails for mobile devices, as the majority of people now read their emails on their smartphones. This can be done by using a responsive design, keeping the email simple and easy to read, and using large, easy-to-click buttons.
- Images and Videos
Restaurants can use images and videos in their emails to make them more engaging. This can include pictures of menu items, photos of the restaurant, or videos of cooking demonstrations.
- Test and Measure
Restaurants should test different elements of their email campaigns, such as subject lines, layout, and calls to action, to see what works best. They can also use analytics to measure the performance of their campaigns, such as open rates, click-through rates, and conversion rates.
Restaurants should consider the timing of their emails to ensure that they’re sending them at the right time. For example, if they’re sending an email promoting a lunch special, they should send it in the morning, so people have time to plan their lunch.
The budget for email marketing for a restaurant can vary depending on a number of factors, such as the size of the restaurant, the scope of the campaign, and the specific tactics used.
Budget for Email Marketing for Restaurant
For small and medium-sized restaurants, a budget of around R2,000 to R5,000 per month for email marketing can be sufficient to get started. For larger restaurants or those with more complex campaigns, the budget may need to be higher. For example, for a large restaurant with multiple locations, a big email list, and a need for more advanced features such as automation and segmentation, the budget can range from R5,000 to R10,000 a month.
However, it’s important to note that email marketing is still the most cost-effective way to reach customers, and the ROI can be as high as 4,300%. It’s also possible to start with a small budget and grow it as the email list and the number of subscribers grow. It’s important for restaurants to track the results of their email campaigns, so they can measure the return on investment (ROI) and adjust the budget accordingly.
Email marketing is a powerful tool that can help restaurants increase engagement and drive more business. Our Email Marketing for restaurants includes campaign setup, list maintenance, creating and sending the campaign, plus reporting back on results.
Our preferred email service provider is Mailchimp. We use Mailchimp so that you can retain ownership of your account, contact list, campaign history, and future email marketing campaigns.
Win 1 of 5 Email Marketing Campaigns to Promote Your Restaurant (Worth R3,000)!
To demonstrate the effectiveness of email marketing for your restaurant, we’re giving away five email marketing campaigns.
Your campaign prize includes everything from design to distribution.
We’ll include online consultation, content creation, testing and optimization, analytics and metrics, POPI compliance and privacy, deliverability, monitoring and feedback. You just need to create a free Mailchimp account, supply your logo, artwork, and a POPI-compliant customer contact list, and we’ll take care of the rest.
To win, simply share this post on Facebook, Twitter, or LinkedIn with the hashtags #JoziStylePR #RestaurantMarketing
(Or comment below telling us why you want to win!)
Competition closes on Sunday, 23 April 2023.
Winners announced on Monday, 24 April 2023.
Prizes are not transferable or redeemable for cash.
Winners will be announced on social media and JoziStyle.
Contact JoziStyle if you need help creating and managing your email marketing campaigns.