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Are foodie influencers relevant in 2023?

Yes, foodie influencers are still relevant in 2023. Influencer marketing has been growing in popularity since its rise in the late 2010s and is expected to continue its upward trend in the coming years.

As social media continues to evolve, influencers will be able to reach even more people and create more impactful campaigns.

Additionally, influencers will be able to take advantage of new technologies such as virtual reality and augmented reality to create immersive campaigns.

 

Food influencers dinejozistyle
Photo by cottonbro studio.

 

Food influencers and bloggers can be a valuable tool for promoting a restaurant because they have a large and engaged following of people who are interested in food.

Here are a few ways that restaurants can work with food influencers and bloggers to promote their business:

  • Partner with foodie influencers and bloggers to create sponsored content such as blog posts, and social media posts videos that showcase your restaurant’s menu, atmosphere, and specials.
  • Invite food influencers and bloggers to dine at your restaurant and provide them with a complimentary meal in exchange for a review or a social media post. We recommend your restaurant hosts a #DineJoziStyle social media activation. Obviously!
  • Host a special event or pop-up dinner at your restaurant and invite food influencers and bloggers to attend.
  • Collaborate with food influencers and bloggers to create a special menu item or promotion that is only available to their followers.
  • Allow food influencers and bloggers to host giveaways or contests on their social media platforms that offer prizes such as free meals at your restaurant.
  • It’s important to note that when working with influencers, it is important to make sure that they align with the values and image of the restaurant and have a genuine interest in the food and concept, also it’s essential to disclose that the post is sponsored and follow the guidelines set by the platform.

 

There are several ways that restaurants can pay influencers for promoting their business. Here are a few common methods:

  • Sponsored content: Restaurants can pay influencers to create sponsored content such as blog posts, Instagram posts, and YouTube videos that showcase the restaurant’s menu, atmosphere, and specials. The cost of sponsored content can vary depending on the influencer’s reach and engagement.
  • Affiliate marketing: Restaurants can offer influencers a commission for each customer that they refer to the restaurant through a unique affiliate link.
  • Product/service exchange: Restaurants can offer influencers a complimentary meal or other product or service in exchange for a review or social media post.
  • Flat fee: Restaurants can pay influencers a flat fee for a specific campaign or project.

 

Restaurants can use a variety of media to promote their business, including:

  • Create a website for your restaurant to showcase your restaurant.
  • Use social media platforms to share menu items, special promotions, and events.
  • Encourage customers to leave positive reviews on Google, Zomato, and TripAdvisor
  • List your restaurant on Google My Business to make it easy for customers to find you.
  • Email marketing to send out newsletters, special offers, and promotions to customers.
  • Paid advertising through Google Ads and social media platforms to reach a larger audience with targeted ads.
  • Promote your restaurant through local publications, radio, and television.

Contact JoziStyle today to learn more about our restaurant marketing services.

Edward Chamberlain-Bell
Cell: 0812617803
Email: advertise@jozistyle.joburg

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