Innovation in the Consumer Products – PRODUCT OF THE YEAR 2023 Winners




Product of the Year South Africa, the country’s most innovative consumer product awards are proud to announce the winners for 2023. Product of the Year is South Africa’s largest independent consumer-voted survey which focuses specifically on product innovation. On
Thursday, 24th August, the winners were hosted at an exciting event held at the glamorous @Sandton Hotel where they were applauded by their peers, media and vip guests.

There were winners announced in 21 categories. Product of the Year were very pleased that there were new categories added this year in the Renewable Energy and Make Up spaces Edith Venter Promotions who took over the management of Product of the Year South Africa
in 2020 and nurtured it through the difficult Covid years were pleased that entries are definitely on the rise and are looking forward to this continuing when entries for 2024 open later this year. This is also due to the continued relationship with Hirsch’s who were represented at the awards event and reinforced what this also means to them.

“Thanks to Margaret and the Hirsch’s Team for assisting in bringing on new brands and entries in the small electronics and electrical appliances for 2023. We value this relationship and the winners are excited to be able to use the logo for all their winning products for 2023” said Venter.

Established over 30 years ago in France, Product of the Year currently operates in over 40 countries with an effort to guide consumers to the best products in their market and reward manufacturers for quality and innovation. By using the logo for the year the winning products
in South Africa stand on the international stage.

“Globally we are seeing consistent engagement from market leaders as well as challenger brands. South Africa is an emerging market, and we are excited to see the continued growth of electrical appliances in the categories. we know the trading environment in South Africa is
still recovering as well as managing the load shedding issues that have to be dealt with.

However, this allows new products to enter and stand side by side with the more established ones. We are looking forward to this trend carrying through to the 2024 entries” says Mike Nolan, CEO of Product of the Year Management.



Category Winner Company
Multipurpose Cream Cleaner Handy Andy Multipurpose Cream Unilever
Bathroom Cleaner Handy Andy Bathroom Spray Unilever
Floor & All-purpose Cleaner Handy Andy Floor & All Purpose Cleaner Unilever
Multipurpose Bleach Domestos Thick Bleach Unilever
Baby Care Clicks Made 4 baby Dryprotect Nappies Clicks
White Chocolate Kinder Bueno White Ferrero
Themed Chocolate Kinder Happy Hippo Ferrero
Renewable Energy Magneto Rechargable LED Lantern Magneto
Dishwashing liquid Sunlight Dishwashing Liquid 750ml Unilever
Dishwashing Tablets  Sunlight 5-In-1 Auto Dish Machine Dish Washing Tablets (90s) Unilever
Laundry Bars  Sunlight Laundry Bar Unilever
Auto Washing Liquid Sunlight 2in1 Spring Sensations Auto Liquid 2L Unilever
Coffee Machine Philips Fully Automatic Espresso Machine Series Philips
Airfryer Philips XL Essential Connected Airfryer 6,2L Philips
Lipstick Avon Hydramatic Matte Lipstick Avon
Steam Oven AEG Built-in Oven 7000 Series AEG
Microwave AEG Freestanding Convection Air fry Microwave Oven 42L AEG
Fridges AEG Side by Side Fridge-Freezer AEG
Airfrer Ovens DNA Airfryer Oven 14,5L DNA
Toilet Refresher Domestos Toilet Blocks Unilever
Handwashing Powder Sunlight 2in1 Handwashing Powder 2kg Unilever


“From everyone at Product of the Year South Africa, we would like to thank Kantar for managing the independent research again for us in 2023 . Their team have been totally professional to work with and the research material is another great tool for the winners to use in making sure they place their products in the correct marketplace. Congratulations once again to all the 2023 winners in their respective categories. We are already so excited to see all the advertising with the red seal that will set their products apart on the shelf!” stated Venter.

Entries will be opening for Product of the year 2024 later this year – watch this space!

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