Turn Content into Currency with ‘Blog to Business’ Online Course & Corporate Workshops

Content Marketing Blog To Business JoziStyle

JoziStyle founder Edward Chamberlain-Bell has launched a no-fluff, high-impact guide to content marketing that actually works.

Content marketing in South Africa just got a bold, brutally practical upgrade. Award-winning content creator and JoziStyle founder, Edward Chamberlain-Bell, has officially launched Blog to Business – a game-changing online course and corporate workshop series designed for creators, entrepreneurs, and marketing teams who want their content to do more than just look good. It’s built to convert.

Whether you’re running a solo blog, managing social media for a brand, or guiding a corporate content team, Blog to Business helps you stop wasting time and start working with strategy. It’s not about posting more. It’s about posting with purpose – and getting a return on every effort.

“Most content creators are stuck on a hamster wheel – pumping out posts without direction, strategy, or results,” says Edward. “This course distils what actually works – so you don’t waste years learning the hard way.”

The course offers a clear, actionable roadmap to help you create smarter, more strategic content that actually drives results.

Inside the Blog to Business Online Course:
✓ Create content that connects and converts, not just gets likes.
✓ Align content with your brand goals and audience needs.
✓ Build a distinctive, consistent voice across every platform.
✓ Track what’s working (and ditch what’s not) with simple performance metrics.
✓ Quizzes and prompts keep you focused—expert coaching available to go deeper.

🎓 Available now at www.jozistyle.joburg/courses/content-marketing-blog-to-business.

NEW: Blog to Business Corporate Workshops – Bookings Open
Now offering in-person, customised corporate workshops across South Africa. These workshops are designed for teams who want immediate, hands-on strategies to elevate their content game.

“Whether you’re leading a marketing team or building your own business, this workshop helps cut through the noise and get real about what content actually works,” says Edward.

Ideal for:
✓ Marketing departments and in-house creators
✓ SMEs and small business teams
✓ Entrepreneurs and freelancers looking for structure and ROI

Workshops include:

  • Strategic content planning sessions
  • Brand voice audits and rewrites
  • Live content critiques and practical tasks
  • A tailored action plan for your business goals

Launch Special – 10% off until 31 May 2025
Book your session at www.jozistyle.joburg

Why This Course Matters Now
With the explosion of AI-generated content, authentic human storytelling is more essential than ever. While AI can assist, it can’t replace your voice, your insights, or your connection with your audience.

“Content creation begins and ends with the human connection – AI is just a tool for its execution,” Edward says. “Blog to Business puts people back at the centre of the content conversation.”

Ready to turn your content into currency?
Enrol now on Udemy or via the JoziStyle website—and start working smarter, not just harder